Umgomo Wamakhukhi


Iwebhusayithi yethu (ngemuva kwalokhu: "iwebhusayithi") isebenzisa amakhukhi nobunye ubuchwepheshe obuhlobene (ukuze kube lula, bonke ubuchwepheshe bubizwa ngokuthi "amakhukhi"). Amakhukhi aphinde abekwe yizinkampani zangaphandle esizibandakanye. Kulo mbhalo olandelayo sikwazisa mayelana nokusetshenziswa kwamakhukhi kuwebhusayithi yethu.

Yini ikhukhi?

Ikhukhi ifayela elincane elithunyelwa kanye namakhasi ale webhusayithi futhi ligcinwa isiphequluli sakho kusigcinalwazi sekhompyutha yakho noma esinye isisetshenziswa. Ulwazi olugciniwe lungabuyiselwa eziphakelini zethu noma iziphakeli ezifanele zezinkampani zangaphandle ngesikhathi sokuvakasha okulandelayo.

Uyini umbhalo?

Umbhalo ucezu lwekhodi yohlelo olusetshenziselwa ukwenza iwebhusayithi yethu isebenze ngendlela efanele nangokusebenzisana. Le khodi isebenza kuseva yethu noma kudivayisi yakho.

Yini i-web beacon?

Ibhikhoni yewebhu (noma ithegi ye-pixel) isiqephu esincane, esingabonakali sombhalo noma isithombe kuwebhusayithi esisetshenziswa ukuqapha ithrafikhi kuwebhusayithi. Ukwenza lokhu, idatha ehlukahlukene ngawe igcinwa yilawa mabhakhoni ewebhu.

Ubani osebenzisa amakhukhi?

Abathengisi, okuhlanganisa i-Google, basebenzisa amakhukhi ukuze babonise izikhangiso ezifanele ngokusekelwe ekuvakasheni kwangaphambili komsebenzisi kuwebhusayithi yabo noma amanye amawebhusayithi.

Ukusetshenziswa kwamakhukhi okukhangisa kuvumela i-Google nabalingani bayo ukuthi babonise izikhangiso ezisekelwe ekuvakasheni okwenziwa abasebenzisi kumawebhusayithi abo noma kwamanye amawebhusayithi ku-inthanethi.

Ungaphuma ekukhangiseni komuntu siqu. Ukuze wenze lokhu, kufanele ufinyelele Okuncamelayo kwezikhangiso. Noma ku- www.aboutads.info kwabanye abahlinzeki, esizobabala ngezansi.

Amakhukhi asetshenziswe kule webhusayithi

Amakhukhi obuchwepheshe noma asebenzayo

Amanye amakhukhi aqinisekisa ukuthi izingxenye ezithile zewebhusayithi zisebenza kahle nokuthi okuncamelayo komsebenzisi kuqhubeka nokukhunjulwa. Ngokubeka amakhukhi asebenzayo, senza kube lula kuwe ukuthi uvakashele iwebhusayithi yethu. Ngale ndlela, awudingi ukufaka imininingwane efanayo kaningi lapho uvakashela iwebhusayithi yethu futhi, ngokwesibonelo, izinto zihlala enqoleni yakho yokuthenga uze ukhokhe. Singabeka la makhukhi ngaphandle kwemvume yakho.

Izibalo Amakhukhi

Sisebenzisa amakhukhi ezibalo ukuze silungiselele ulwazi lwewebhu kubasebenzisi bethu. Ngalawa makhukhi ezibalo sithola ulwazi mayelana nokusetshenziswa kwewebhusayithi yethu. Sicela imvume yakho yokubeka amakhukhi ezibalo.

Amakhukhi wokukhangisa

Kule webhusayithi sisebenzisa amakhukhi okukhangisa, asivumela ukuthi senze izikhangiso eziqondene nawe, futhi thina (kanye nezinkampani zangaphandle) sithola ulwazi mayelana nemiphumela yomkhankaso. Lokhu kwenzeka ngokusekelwe kuphrofayela esiyidalayo ngokuchofoza kwakho nokuzulazula ngaphakathi nangaphandle kwewebhu. Ngalawa makhukhi wena, njengesivakashi sewebhu, uxhunywe ku-ID ehlukile, ngakho-ke ngeke ubone isikhangiso esifanayo ngaphezu kwesisodwa, isibonelo.

Amakhukhini Okuthengisa/Okulandela

Amakhukhi wokumaketha / wokulandelela amakhukhi, noma olunye uhlobo lwesitoreji sendawo, asetshenziselwa ukudala amaphrofayli womsebenzisi ukubonisa ukukhangisa noma ukulandelela umsebenzisi kule webhusayithi noma kumawebhusayithi ahlukahlukene ngezinhloso ezifanayo zokumaketha.

Ngoba lawa makhukhi amakwe njengamakhukhi okulandela umkhondo, sicela imvume yakho ukuwabeka.

izinkinobho zokuxhumana

Kuwebhusayithi yethu sifake izinkinobho ze-Facebook, Twitter kanye ne-Pinterest zokuthuthukisa amakhasi (isb. "thanda", "pin") noma ukwabelana ngawo (isb. "tweet") ezinkundleni zokuxhumana ezifana ne-Facebook, Twitter kanye ne-Pinterest. Lezi zinkinobho zisebenza zisebenzisa ikhodi evela ku-Facebook, Twitter, kanye ne-Pinterest ngokwazo. Le khodi ishumeka amakhukhi. Lezi zinkinobho zenethiwekhi yokuxhumana nabantu zingagcina futhi zicubungule ulwazi oluthile, ngale ndlela isikhangiso esiqondene nawe singaboniswa.

Sicela ufunde inqubomgomo yobumfihlo yalezi zinkundla zokuxhumana (ezingase zishintshe njalo) ukuze uthole ukuthi zenzani ngedatha yakho (eyomuntu siqu) abayicubungulayo besebenzisa lawa makhukhi. Idatha abayitholayo ingaziwa ngangokunokwenzeka. I-Facebook, Twitter kanye ne-Pinterest zitholakala e-United States.

Silandela imihlahlandlela ye-Spanish Data Protection Agency, siqhubeka ngokuningiliziwe ukusetshenziswa kwe- amakhukhi ukuthi le webhusayithi yenzelwa ukukwazisa ngokunembile ngangokunokwenzeka.

Sisebenzisa i-Google Ads Optimization ukuze sibonise izikhangiso. ufunde kabanzi

Ngeminye imininingwane, sicela ufunde i- Inqubomgomo yobumfihlo ye-Google Ads Optimization.

IgamaUkuphelelwa yisikhathiUmsebenzi
google_experiment_mod *Izinyanga ze-3Gcina futhi ulandelele ukuvakasha kumawebhusayithi amaningi



Sisebenzisa izikhangiso ze-Google ukukhangisa. ufunde kabanzi

Ngeminye imininingwane, sicela ufunde i- Inqubomgomo yobumfihlo yezikhangiso ze-Google.

IgamaUkuphelelwa yisikhathiUmsebenzi
goog_pem_modabaphikelelayoNika amandla ukuphakelwa kwesikhangiso noma ukuphinda ukhombe
izikhangiso / izithameli ze-galuthoGcina ulwazi ngezinjongo zokumaketha kabusha



-Google Analytics

Sisebenzisa i-Google Analytics ukuthola izibalo zewebhusayithi. ufunde kabanzi

Ngeminye imininingwane, sicela ufunde i- Inqubomgomo yobumfihlo ye-Google Analytics.

IgamaUkuphelelwa yisikhathiUmsebenzi
_gaiminyaka 2Bala futhi ulandelele ukubukwa kwamakhasi
_gid1 usukuBala futhi ulandelele ukubukwa kwamakhasi
_gat_gtag_UA_ *Iminithi ye-1Gcina i-ID yomsebenzisi ehlukile



Facebook

Sisebenzisa i-Facebook ukuze sibonise okuthunyelwe komphakathi kwakamuva kanye/noma izinkinobho zokwabelana komphakathi. ufunde kabanzi

Ngeminye imininingwane, sicela ufunde i- Inqubomgomo yobumfihlo ye-Facebook.

IgamaUkuphelelwa yisikhathiUmsebenzi
_fbciminyaka 2Gcina ukuvakasha kokugcina
fbm *Unyaka we-1Gcina imininingwane ye-akhawunti
xsIzinyanga ze-3Igcina i-ID yeseshini ehlukile
frIzinyanga ze-3Nika amandla ukuphakelwa kwesikhangiso noma ukuphinda ukhombe
YenzaIzinsuku ze-90Gcina abasebenzisi bangene ngemvume
_fbpIzinyanga ze-3Gcina futhi ulandelele ukuvakasha kumawebhusayithi amaningi
datriminyaka 2Nikeza ukuvimbela ukukhwabanisa
c_userIzinsuku ze-30Gcina i-ID yomsebenzisi ehlukile
sbiminyaka 2Gcina imininingwane yesiphequluli
* _fbm_Unyaka we-1Gcina imininingwane ye-akhawunti



Twitter

Sisebenzisa i-Twitter ukuze sibonise okuthunyelwe komphakathi kwakamuva kanye/noma izinkinobho zokwabelana komphakathi. ufunde kabanzi

Ngeminye imininingwane, sicela ufunde i- Inqubomgomo yobumfihlo ye-Twitter.

IgamaUkuphelelwa yisikhathiUmsebenzi
kwasendaweni_st_support_testabaphikelelayoUmsebenzi wokulinganisa umthwalo
amamethrikhiabaphikelelayoGcina uma umsebenzisi ebuke okuqukethwe okushumekiwe



eziningana

IgamaUkuphelelwa yisikhathiUmsebenzi
google_auto_fc_cmp_setting
izilungiselelo ze-google_adsense_abaphikelelayoNikeza izikhangiso noma ukubuyisela kabusha.
__izigebenguIzinyanga ze-13Nikeza izikhangiso noma ukubuyisela kabusha.





Ukukhubaza noma ukususa amakhukhi

Nganoma yisiphi isikhathi ungasebenzisa ilungelo lakho lokuthi usebenze noma ususe amakhukhi kule webhusayithi. Lezi zenzo zenziwa ngokuhlukile kuye ngesiphequluli osisebenzisayo.

Uma uvakashela iwebhusayithi yethu okokuqala ngqa, sizokukhombisa iwindi le-pop-up elinencazelo mayelana namakhukhi. Uma nje uchofoza "Londoloza izintandokazi", uyavumelana nokusebenzisa kwethu izigaba zamakhukhi nama-plugin owakhethile efasiteleni le-pop-up, njengoba kuchazwe kule nqubomgomo yekhukhi. Ungakwazi ukuvala ukusetshenziswa kwamakhukhi ngokusebenzisa isiphequluli sakho, kodwa sicela uhlale ukhumbula ukuthi iwebhusayithi yethu ingase iyeke ukusebenza kahle.

Ukusebenza

Isitoreji noma ukufinyelela kobuchwepheshe kudingekile ngempela ngenjongo esemthethweni yokuvumela ukusetshenziswa kwesevisi ethile ecelwe ngokucacile obhalisele noma umsebenzisi, noma ngenjongo yodwa yokwenza ukudluliselwa kokuxhumana ngenethiwekhi yezokuxhumana ngogesi. .

Izibalo

Isitoreji noma ukufinyelela kobuchwepheshe okusetshenziselwa kuphela izinjongo zezibalo ezingaziwa. Ngaphandle kwemfuneko, ukuthobela ngokuzithandela koMhlinzeki Wensizakalo yakho ye-inthanethi, noma amarekhodi engeziwe avela eceleni, ulwazi olugcinwe noma olubuyiswe ngokwale njongo kuphela ngeke lusetshenziselwe ukukuhlonza.

Marketing

Isitoreji noma ukufinyelela kobuchwepheshe kuyadingeka ukuze udale amaphrofayela omsebenzisi ukuze ulethe ukukhangisa, noma ukulandelela umsebenzisi kumawebhusayithi amaningi noma amaningi ngezinjongo ezifanayo zokumaketha.

General

Ungasebenzisa isipheqi sakho se-Inthanethi ukususa amakhukhi ngokuzenzakalela noma ngesandla. Ungacacisa futhi ukuthi amakhukhi athile awakwazi ukubekwa. Enye indlela ukushintsha amasethingi esiphequluli sakho se-Inthanethi ukuze uthole umlayezo njalo lapho kufakwa ikhukhi. Ukuthola eminye imininingwane ngalezi zinketho, thinta imiyalo kusigaba "Sosizo" sesiphequluli sakho.

Uyacelwa ukuthi uqaphele ukuthi iwebhusayithi yethu ingahle ingasebenzi kahle uma wonke amakhukhi ekhutshaziwe. Uma ususa amakhukhi kusiphequluli sakho, azobekwa futhi ngemuva kwemvume yakho lapho uvakashela amawebhusayithi ethu futhi.

Abahlinzeki bezikhangiso abavamile bozakwethu we-Google

Amalungelo akho

Unamalungelo alandelayo maqondana nemininingwane yakho:

  • Unelungelo lokwazi ukuthi kungani imininingwane yakho iyadingeka, kuzokwenzekani ngayo nokuthi izogcinwa isikhathi esingakanani.
  • Ilungelo lokufinyelela: unelungelo lokufinyelela imininingwane yakho esiyaziyo.
  • Ilungelo lokulungiswa: unelungelo lokuqedela, ukulungisa, ukusula noma ukuvimba imininingwane yakho noma nini lapho ufisa.
  • Uma usinika imvume yakho ukucubungula idatha yakho, unelungelo lokuhoxisa leyo mvume futhi kususwe nemininingwane yakho siqu.
  • Ilungelo lokudlulisa imininingwane yakho: unelungelo lokucela yonke imininingwane yakho kumuntu obhekene nokwelashwa futhi uyidlulisele ngokugcwele komunye umuntu obhekele ukwelashwa.
  • Ilungelo lokuphikisa: ungaphikisana nokusebenza kwedatha yakho. Siyakuthobela lokhu, ngaphandle kwalapho kunezizathu ezizwakalayo zokucutshungulwa.

Ukuze usebenzise la malungelo, sicela uxhumane nathi. Sicela ubheke imininingwane yokuxhumana engezansi kwale nqubomgomo yekhukhi. Uma unesikhalazo mayelana nokuthi siyiphatha kanjani idatha yakho, singathanda ukuthi usazise, ​​kepha futhi unelungelo lokuhambisa isikhalazo kuziphathimandla zokuphatha (igunya lokuvikela idatha).

Amanothi angeziwe

  • Le webhusayithi noma abameleli bayo bezomthetho ababhekelekile kokuqukethwe noma ubuqiniso bezinqubomgomo zobumfihlo abantu besithathu okukhulunywe ngabo kule nqubomgomo yobumfihlo abangaba nazo. amakhukhi.
  • Iziphequluli zeWebhu zingamathuluzi aphethe ekugcineni amafayela we- amakhukhi futhi kusuka kule ndawo kufanele usebenzise ilungelo lakho ukuziqeda noma ukuzenza zingasebenzi. Le webhusayithi noma abameli bayo abasemthethweni abangaqinisekisi ukuphathwa ngendlela efanele noma okungeyona kwe amakhukhi ngeziphequluli ezingenhla.
  • Kwezinye izimo kuyadingeka ukufaka amakhukhi ukuze isiphequluli singakhohlwa isinqumo saso sokungabemukeli.
  • Endabeni amakhukhi kusuka kuGoogle Analytics, le nkampani igcina i- amakhukhi kumaseva atholakala e-United States futhi azibophezeli ukungahlanganyeli nabantu besithathu, ngaphandle kwalapho kunesidingo lapho kusebenza khona uhlelo noma lapho umthetho udinga lokho. Ngokuya nge-Google, ayilondolozi ikheli lakho le-IP. IGoogle Inc. yinkampani elandela iSivumelwano Sokuphepha Sokuphepha esiqinisekisa ukuthi yonke idatha edlulisiwe izophathwa ngezinga lokuvikelwa ngokuya ngemithetho yaseYurophu. Ungaxhumana nemininingwane eningiliziwe maqondana nalokhu kulesi sixhumanisi. Uma ufuna imininingwane mayelana nokusetshenziswa okunikezwa i-Google kumakhukhi sinamathisela lesi sixhumanisi.
  • Nganoma yimiphi imibuzo noma imibuzo mayelana nale nqubomgomo amakhukhi ungangabazi ukuxhumana nathi ngokusebenzisa isigaba soxhumana naye.